More than a retail store, Park City’s White Pine Touring is a tour de force of Wasatch Mountain enthusiasm. In its fourth decade, White Pine is a continually growing bastion for all things outdoors. “It’s a huge toy store,” says store manager Eric LaPerle. “People tend to have their mouths drop the first time they step into White Pine.”
Opened in 1972, Park City’s White Pine Touring was the brainchild of Charlie Sturgis, who began the shop as a modest Nordic ski shop and tuning outfit for the community’s burgeoning touring culture. Forty-plus years later and White Pine has evolved into a large, 7,000-square-foot stronghold.
From cycling to skiing, climbing to camping, White Pine prides itself on quality personnel and a dynamic product selection, one that their staff personally uses and respects. “Our staff has a lot of real world experience,” say LaPerle. With years of dedicated participation in several outdoor pursuits, White Pine’s staff has an acute understanding of the products they sell, and the applicable knowledge they’ve gained over years of experience. “They’re really skilled to tell customers why a product is good for one activity, not so much for another,” he says.
And it goes way beyond selling goods. The shop has a multi-sport guiding business as well. Customers can get tips and lessons (as well as guiding) in cycling, mountain biking, backcountry skiing, avalanche classes, Nordic and alpine skiing, rock climbing and mountaineering. There’s also a 20K off-site Nordic center in the heart of Park city, with passes, equipment rental and lessons.
White Pine’s community connections are wide reaching. In addition to their education and guiding programs, White Pine helps sponsor various “Demo Days” with many of their business partners to familiarize new and returning customers about the latest advancements in bikes, shoes, skis, etc. In winter, they also have free Nordic wax clinics once a month for aspiring skiers, as well as avalanche seminars to keep the community informed about the conditions in the snowy hills around Park City. LaPerle humbly surmises the value of the store to the Park City community. “It’s pretty good one-stop shopping for all our outdoor mayhem.”