We had a vision. We wanted a set of climbing shoes to cover the spectrum of technical climbing, bouldering and everything in between. They would be shoes that could defeat any boulder problem, any steep overhang, any wall. They would edge, smear, toe in, but also stand alone. They would be a family of shoes.
Meet the family Instinct.
Kaley Westhusing is in the full stride of life. The native Alaskan is currently a Sales Service Representative at SCARPA North America in Boulder. Raised outside Anchorage in the mountain town of Girdwood, her parents taught (and tricked) her into spending much of her childhood in the hills around their home. Call it a con job, but it worked nevertheless. Kaley has been working most of her adult life in the Outdoor Industry, as have her two sisters. Some might say nature, others nurture. We say, why not both?
Growing up in Alaska exposed you to quite a bit of the outdoors. Is that what led you to Colorado for college?
It definitely had a lot to do with it. As a small kid it’s a lot harder to wrap your head around enjoying the beauty of the outdoors, and I oftentimes felt like my parents were sandbagging me on every excursion I was taken on. What I was told would be a quick hike would instead turn into a 10-hour, grueling day up a steep peak, incentivized by the promise of gummy bears at the top. Looking back, I’m thankful to have those authentic experiences of growing up in Alaska; it truly shaped my appreciation for the outdoors. I guess Colorado seemed like a no-brainer.
Both of your sisters work in the outdoor industry. Does it seem natural that you would end up working for an outdoor company as well?
Kind of, but it didn’t come as easy as it does to some. I’m the youngest of three, and I did my fair share of dabbling with various careers. After college I moved to Portland where I worked in marketing and eventually the weather got the best of me. I experienced a quarter-life crisis and moved to Europe for a year to mull things over, and finally found myself back in Boulder where I ended up landing at SCARPA. If you call that a ‘natural path’, then, yes!
My sisters and I had the same influencers growing up, and my dad was always bringing home the latest and greatest outdoor products. His ‘gear room’ was the epitome of the Outside Buyers Guide. He used to tell us there’s no such thing as bad weather, just bad gear, maybe it stuck with all of us, and we felt an innate calling to rid the world of bad gear. Now that we do all work in similar fields, it’s really cool to hang out with my sisters, and share the same appreciation for product innovation and design amongst companies and share ideas with each other. Continue reading...