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Retailer Shout Outs: Mountain Equipment Co-op

Sep. 3rd 2013

All success stories begin with a single idea. For Mountain Equipment Co-op (MEC), the inspiration came from six University of Vancouver students who were tired of not being able to access good alpine climbing gear. “The idea came from the same primordial soup as REI,” said current Chief Product Manager Jeff Crook. They rallied together, creating a small hub for climbers to get the quality gear they needed with low markup and democratic principles. In 1971, their original shop was a hole in the wall. It was “a rustic ghetto,” commented Crook. “It was a gritty undertaking to say the least.” But, it allowed the area’s climbers to get the quality hard goods they needed. It was a shop that was proverbially “run by climbers for climbers.”

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